There I was when it happened snail mail had arrived most mailers especially at work I throw in the bin but this one was different the 'outer' as they like to say at direct marketing agencies read: 'To the very talented Kevin Ferry' - with some niffy illustrations too it grabbed my attention - the mad fools, talented in what? I needed to find out what they thought I was talented in so I opened it up and discovered a newspaper (recycled I might add) size full of illustrations which was wonderful all contrasting styles from Jacky Winters Illustrations and my talent? apparently I'm pretty good at spotting talent, well in this instance they're right. What I particularly liked about this mailer it lead me towards their URL and to their show-reel- the website Well designed, good user experience and not to fancy - let the work do the talking which it did so much so I told the rest of the design team- good work Jacky Winters you know your audience well
From TweetCloud this has been going around the net and it shows the most popular words you have used in this instance over the year some positive words would be interested to get this looked at by a psychoanalysis - loves running but always moaning about the kids perhaps - he uses running as a form of escapism.
First up please take into consideration this TV spot is pretty horrific and graphic – it’s from Mother in the UK and demonstrates the effects airline flying has on the environment. We all knew that but this ad shows graphically the impact; literally. It reminded me the first time I saw the ad from Greenpeace Anti Fur spot shot by David Bailey. it had a lasting effect on me in that I didn't think to much about some posh bird from Chelsea wearing a fur coat until I saw the ad, this ad really started the change in what people found acceptable. The idea from Mother could follow suit in that it may start the process of people seriously reconsidering how they travel and how that effects the planet we live in.
One thing I also think of when I see this is the attack on the twin towers, those horrendous images of people jumping, maybe that was intentionally I don't know.
What do you think are you over this kind of shock tactic?
Came across this after getting some pictures shipped over from the UK- this was a shoot I did for Ribena- Kevin Morris and Austin White are in the picture - notice the map of Australia above my head, maybe it was all laid out that I would one day work in Aus hey
I really like how Flickr allows you tag and share via their slideshow, you can embed the code so easily they really embrace social media and sharing content this is tagged #NSSLSC which is my Surf Club at North Steyne.
I'm no photographer but I love this picture I took of Ella body surfing I really like the effect of the background almost like a layered cake, water, wash, water, washout
Came across this idea from a guy called Chris O'shea such a lovely idea, really simple but truly interactive, look at those everyday people interacting - how many times do you see creative work that agencies say is 'interactive' and in reality no one has the time or for that matter gives a toss?
This is different, simple and interactive and more importantly doesn't take itself too seriously, nice work fella.
I was sent this ad by one of the creative's at Bullseye Digital I thought the art direction was wonderful and as an art director I can't help myself, I look at the art direction and how it is layed out or how the image was cropped, style of illustration etc. I usually read the main headline and then decide if I like or dislike the ad. This ad was different, in that I did something much more and to many people was a dying art; I read the copy, all of it, every last word of it. As you can mostly tell from reading this blog I'm no master when it comes to writing copy but when I read something that tells a story and takes me on that journey I say thank you even if I feel slightly depressed from reading ads like this that I didn't try harder at school.
DDB New Zealand Creatives: Toby Talbot (Executive Creative Director) Mike Davison (Head of Art) James Tucker (Art Director) Simon Vicars (Copywriter)
This is what I'll have printed on my vest while running and live tweeting the Blackmores Half, really excited I better run well and not make an arse off myself can you imagine; had to stop and I've shit my pants, nice
