The art of copy writing isn't dead

I was sent this ad by one of the creative's at Bullseye Digital I thought the art direction was wonderful and as an art director I can't help myself, I look at the art direction and how it is layed out or how the image was cropped, style of illustration etc. I usually read the main headline and then decide if I like or dislike the ad. This ad was different, in that I did something much more and to many people was a dying art; I read the copy, all of it, every last word of it. As you can mostly tell from reading this blog I'm no master when it comes to writing copy but when I read something that tells a story and takes me on that journey I say thank you even if I feel slightly depressed from reading ads like this that I didn't try harder at school.



DDB New Zealand
Creatives:
Toby Talbot (Executive Creative Director)
Mike Davison (Head of Art)
James Tucker (Art Director)
Simon Vicars (Copywriter)