Friday, November 21, 2008

PhotoReal


You can't help but look and look, I love the detail, is that wait, real Letraset I see? For the Gen Y out there this was some new fangled stuff that was transferable type that you used when presenting your ideas to the client it was a bugger to use and expensive so in most cases you drew the font by hand, I'm sure that's why so many headlines were so short.

Here's some more shots of how the ad was made: flickr Such a lovely simple creative idea congradulations to Bates141 Jakarta.

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