London Smiling Again

Got in my grill

The Lil Jif Project | TVC animation from motif on Vimeo.

Taking shortcuts with business risk assessment.

Extremely effective warmup 😂 #Olympics #Tokyo2020 #tuesdaymotivations pic.twitter.com/4887wWpA79

— Evan Kirstel the $B2B Techfluencer (@EvanKirstel) July 27, 2021

Dad brings home his work. Delightful

Sick Beats

When you see so much work throughout your career and as a Creative Director you see a lot - the good, the bad and the dam right ugly and then, a couple fall out of the bucket that come under the title; 'fuck me that is so bloody brilliant, oh my God what a fucking brilliant idea' title. 

Kids with cystic fibrosis have to go through a daily chore of airway-clearance therapy, it's not nice to say the least. 

So some smart people have created Sick Beats which is the world's first music-powered airway clearance vest. The prototype, a redesign of Woojer's consumer vest, syncs with a smartphone to pull therapeutic 40Hz frequencies from music and send them to the chest. Which helps clears the patients lungs of mucus. Bloody amazing.

Rightly it won awards but if I was the creative who came up with this idea, would I care it won? Not really but seeing the joy on the little girl's face after her treatment through Sick Beats, now that's worth its weight in gold. #hatTip team at Woojer and Area 23 FCB 

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