Tuesday, January 19, 2010

Seamless experience

There I was when it happened snail mail had arrived most mailers especially at work I throw in the bin but this one was different the 'outer' as they like to say at direct marketing agencies read: 'To the very talented Kevin Ferry' - with some niffy illustrations too it grabbed my attention - the mad fools, talented in what? I needed to find out what they thought I was talented in so I opened it up and discovered a newspaper (recycled I might add) size full of illustrations which was wonderful all contrasting styles from Jacky Winters Illustrations and my talent? apparently I'm pretty good at spotting talent, well in this instance they're right.
What I particularly liked about this mailer it lead me towards their URL and to their show-reel- the website Well designed, good user experience and not to fancy - let the work do the talking which it did so much so I told the rest of the design team- good work Jacky Winters you know your audience well

The Jacky Winter Group 2009 Showreel from Jacky Winter on Vimeo.

Monday, November 30, 2009

Tweet Tweet



From TweetCloud this has been going around the net and it shows the most popular words you have used in this instance over the year some positive words would be interested to get this looked at by a psychoanalysis - loves running but always moaning about the kids perhaps - he uses running as a form of escapism.

Tuesday, November 24, 2009

Polar bear

First up please take into consideration this TV spot is pretty horrific and graphic – it’s from Mother in the UK and demonstrates the effects airline flying has on the environment. We all knew that but this ad shows graphically the impact; literally. It reminded me the first time I saw the ad from Greenpeace Anti Fur spot shot by David Bailey. it had a lasting effect on me in that I didn't think to much about some posh bird from Chelsea wearing a fur coat until I saw the ad, this ad really started the change in what people found acceptable. The idea from Mother could follow suit in that it may start the process of people seriously reconsidering how they travel and how that effects the planet we live in.

One thing I also think of when I see this is the attack on the twin towers, those horrendous images of people jumping, maybe that was intentionally I don't know.

What do you think are you over this kind of shock tactic?

Or would you take action?



Polar Bear from Plane Stupid on Vimeo.

Sunday, November 22, 2009

LA shoot


LA shoot
Originally uploaded by kevin ferry
Came across this after getting some pictures shipped over from the UK- this was a shoot I did for Ribena- Kevin Morris and Austin White are in the picture - notice the map of Australia above my head, maybe it was all laid out that I would one day work in Aus hey

Wednesday, November 18, 2009

Hot new young creative joins Bullseye



This is my youngest called Anna she wants to be a creative- she's on her way as she has tantrums.

Sunday, November 15, 2009

Surf Manly Flickr Slideshow



I really like how Flickr allows you tag and share via their slideshow, you can embed the code so easily they really embrace social media and sharing content this is tagged #NSSLSC which is my Surf Club at North Steyne.

Manly


PB010049.JPG
Originally uploaded by kevin ferry
I'm no photographer but I love this picture I took of Ella body surfing I really like the effect of the background almost like a layered cake, water, wash, water, washout