Polar bear

First up please take into consideration this TV spot is pretty horrific and graphic – it’s from Mother in the UK and demonstrates the effects airline flying has on the environment. We all knew that but this ad shows graphically the impact; literally. It reminded me the first time I saw the ad from Greenpeace Anti Fur spot shot by David Bailey. it had a lasting effect on me in that I didn't think to much about some posh bird from Chelsea wearing a fur coat until I saw the ad, this ad really started the change in what people found acceptable. The idea from Mother could follow suit in that it may start the process of people seriously reconsidering how they travel and how that effects the planet we live in.

One thing I also think of when I see this is the attack on the twin towers, those horrendous images of people jumping, maybe that was intentionally I don't know.

What do you think are you over this kind of shock tactic?

Or would you take action?

Polar Bear from Plane Stupid on Vimeo.

LA shoot

LA shoot
Originally uploaded by kevin ferry

Came across this after getting some pictures shipped over from the UK- this was a shoot I did for Ribena- Kevin Morris and Austin White are in the picture - notice the map of Australia above my head, maybe it was all laid out that I would one day work in Aus hey

Hot new young creative joins Bullseye

This is my youngest called Anna she wants to be a creative- she's on her way as she has tantrums.

Surf Manly Flickr Slideshow

I really like how Flickr allows you tag and share via their slideshow, you can embed the code so easily they really embrace social media and sharing content this is tagged #NSSLSC which is my Surf Club at North Steyne.

Manly

PB010049.JPG
Originally uploaded by kevin ferry

I'm no photographer but I love this picture I took of Ella body surfing I really like the effect of the background almost like a layered cake, water, wash, water, washout

Interactive on the street

Came across this idea from a guy called Chris O'shea such a lovely idea, really simple but truly interactive, look at those everyday people interacting - how many times do you see creative work that agencies say is 'interactive' and in reality no one has the time or for that matter gives a toss?

This is different, simple and interactive and more importantly doesn't take itself too seriously, nice work fella.

Hand from Above from Chris O'Shea on Vimeo.

The art of copy writing isn't dead

I was sent this ad by one of the creative's at Bullseye Digital I thought the art direction was wonderful and as an art director I can't help myself, I look at the art direction and how it is layed out or how the image was cropped, style of illustration etc. I usually read the main headline and then decide if I like or dislike the ad. This ad was different, in that I did something much more and to many people was a dying art; I read the copy, all of it, every last word of it. As you can mostly tell from reading this blog I'm no master when it comes to writing copy but when I read something that tells a story and takes me on that journey I say thank you even if I feel slightly depressed from reading ads like this that I didn't try harder at school.



DDB New Zealand
Creatives:
Toby Talbot (Executive Creative Director)
Mike Davison (Head of Art)
James Tucker (Art Director)
Simon Vicars (Copywriter)