Sunday, February 18, 2018
Coming from London as the right side of London as in East London, I saw this piece from Nike and just was literally knocked out by it's creativity, a knock out in one hit, bang! I saw it coming as it's from Nike as they always set the creative bar very high, but this still caught me off guard, I tried to duck and dive and cynically gave a dig back, especially when they mentioned anything about Sarf London or as we West Ham fans say, 'Cowboy country' but it was in vein, my heart pumped with pride coming from a city that has produced some of the greatest sports people this country has ever produced. It hit me with how well it was shot, the cast, the writing and the insight itself, one punch is all it took and when I came round, dizzy and confused it dawned on me as I thought; yes they talk of the good old days when advertising was at it's peak around the 80's early 90's; the heavyweight champions as in Dambusters- Carling, Guinness- Surfer and Parklife- Nike, but this one is the real thing and a contender of best of this year. Now I need to get back in there and get training and see if I can match and take it on in terms of creativity and originality. Hat tip Nike and W&K London, stellar work, you gave the ad industry a fat lip, which is a good thing as it really needed it.
Monday, April 17, 2017
Found this piece of research produced by Google looking at what US kids think what are cool brands, I love the layout for starters but also what I like about this they don't just give you a top ten cool brands but they breakdown the demographic, sample and more importantly what defies 'cool' very cool and informative, no real surprises in the top 10 as beforehand I asked my daughter who said YouTube and screamed I loooove YT and Pewdiepie who has has 54 million subscribers. One surprise that I did notice was 'least cool' was RedBull and Apple, high in awareness, but not cool? Maybe now 'try hard' Overall this deck is Lit as my kids say.