Someone asked the Dalai Lama what suprises him most. He responded, "Man. Because he sacrifices his health in order to make money. Then he sacrifices money to recuperate his health. And then he is so anxious about the future that he does not enjoy the present; the result being that he does not live in the present or the future; he lives as if he is never going to die, and then he dies having never really lived."

Super Fly better than looting and burning

Win a car that made your dad look cool - shot and art directed this for Ribena in the UK- based on the campaign idea - Ribena 'Grow Up One Day' - all based around pranks, this promo was part of the campaign. I wanted something a bit more different and fun than giving away a cool Vespa - so we went for a second hand Capri - Ribena gave away 5 in total, the retro guy - seriously dressed liked that all the time- easy casting.

Twitter promo that's a little cracker

If you haven't picked this up on Twitter then in the next day or so you will - this appeared about 4 hours ago it caught my eye as it has been streaming through my tweetdeck under the hashtag #tweetcracker and it takes you to a site where all is relieved- it's a cross promotion with Samsung and Intel the idea is beautifully simple just log on using your Twitter handle tweet the correct code to disarm the lasers, bust the safe and win what's inside: 10K worth of gold and a Series 9 notebook, and as they say: the only thing that is stopping you are evil lasers and a lucky tweet, lovely work, I also love the video where we see a fit looking looking James Bond leather clad women place the prize in the safe, and arm the lasers, great promo and great fun, a great way to use Twitter as a promo platform site here

5 keys to successful online video.

1. Create context (label and tag the videos to help with searching)

2. Encourage snacking (which is the term they use for displaying related videos around the main video)

3. Produce for the medium (i.e. short form content, bearing in mind not all genres are equal).

a. Av length is 2.6 mins. (In a 2010 report from Cisco, 30% of Internet traffic is currently video. By 2013, 90% of Internet traffic will be video.)

b. Less videos provide fictional narrative and drama more at news, paparazzi video, individual personalities.

4. Use internet distribution.

a. Allow consumers to embed your videos.

b. Organise syndication with internet video distributors.

5. Monetize (for non branded sites)

a. Need to thinking through how to integrate 15 sec pre-rolls.

b. For brands, the creation of 15 sec pre-rolls is an important strategy

Hey dude you were a 1969 lifestyle visionary

Great video, love the music and voiceover but what is amazing is this was done in 1969 and none of this stuff was even invented, all the things we now take for granted; eShopping, paying bills online, email etc. Creative tip: When someone says; 'it can't be done or that idea is crazy'you know you're onto a winner.

3 billion women are wonderful

Seen this ad for the Body Shop - anyone who has kids especially girl's should show this ad to them, I have three girls so this is something close to my heart.

Kids should be happy, healthy and keep in good condition with regular exercise and remember:

> 'Supermodels' most of the time don't feel super.
> Diets don't work.
> Keep active, eat healthy foods, fresh fruit and veg- crunchy is best.
> Never skip breakfast...ever.
> Drink plenty of water throughout the day.
> Nearly all fashion ads with women in them have been 'retouched'
> Always keep your back straight and be proud of your body...you look wonderful.

Data Tracking tool - Userfly

userfly.com from Chris Estreich on Vimeo.