Social Media is the business

Love this

I saw this and I thought it was wonderful called "Digital Orca" a sculpture in Vancouver by Douglas Coupland. To the viewer simple yet playful and all things combined that I love; art, digital, and killer whales

End of the road for digital

I read this last week and I found it fascinating and have replayed this question many times on my long runs home and it's a question that Martin Bailie head of planning at glue Isobar put in a intro to a whitepaper he has written he states: 'we wondered what would happen if we banned people from talking about "digital", "social", "viral", "mobile", "ATL", "BTL" and "TTL". As an exercise, it's revealing. What do you sell to clients? What do they buy? What do you "make"? What do planners talk about all day? Well I know, lots of people would be scratching their heads from agency folk to marketing departments on how to communicate to people in the real world.Like the picture I reckon they would turn green and turn all spooky. Many seem to forget that these channels are just that, channels or platforms to reach people. they are not the execution and I agree with much of what Martin said. A thought; next time you pitch an idea - decide on the channel once you get the idea. Ooooh! I'm turning green, I feel dizzy.
The full article is here

Curse them all- especially the ref

Something the boy's did at Bullseye after Australia was knocked out off the World Cup - we thought 'curse them all 'was very apt, as football fans we can all feel the pain when our beloved side gets beaten, the English are going through it right now, poor bastards (I think even some of the Aussies felt for me on that one or was that a wry smile from Rod in the corner?)

This type of work is a great tester for the creative department in that you have to work very quickly and the creative still has to be sharp, and from the digital side the collaboration between the creative and development is paramount.

Well done Rod (Liverpool) Brian (ManU) and Steve (West Ham) for their work and effort, shame England didn't deliver the same commitment.

Why do everything in one agency

I was chatting to one of my team members and he asked the question: 'Give us your top ten reasons why you should have all your marketing budget in one agency' - I then remembered that I listed this about three year's ago to the same exact question, I still feel it true today, what do you reckon?


1. Cost efficient : No rework etc. – shoots can also incorporate online comms

2. Time saving: Saves time in account managers/project managers relaying and sending files to other vendors.

3. Minimal risk: Less FU’s(Fuck Ups) More vendors more likely work gets lost in translation, bad artwork, wrong picture supplied etc. Compared to been housed in one shop.

4. Relationships: Better internal comms between agency and client- know who’s doing what and when- build stronger working relationships.

5. Transparent: Offline and Online marketing directors are across all comms.

6. Synergy: Work is truly integrated rather than just ‘matching luggage’ and digital becomes more than just an afterthought.

7. Flexible: Turning around projects quicker- better equipped to do tactical campaigns.

8. Success: Fact – more integrated campaigns have proven time and time again they get the results compared to individual micro campaigns.

9. Less egos: Get straight to the point without harming anyone’s feelings- ‘tiptoeing usually results in stubbing your toe’. Kevin Ferry

10. It’s more fun

I'm interested to find out if you have any others reasons or do you disagree?

It's all mapped out

Now I'm in training for the Blackmores Sydney Half and I have a couple of takers from client side willing to take me on my challenge I thought I would share via MapMyRun and RunnersPlus how my training is going, mainly an incentive to keep the training going and a bit of 'peacocking' to my competitors, now what have you got?

Warm and fluffy display ads

Real people in the real world as in digital world on the whole hate banner ads I think they're on a par of next doors dog craping on your doorstep especially when they are just blanket buys and have no real creative idea usually that's a good 80%, the other 20% are mostly on bannerblog or in OneShow so I'm not saying all but you get my point so imagine my pleasure when I came across this little idea where you replace your banners and turn everyday web browsing into donations that support green initiatives and movement for positive social change.The site is called Do Good I love this as it is appealing to my better nature and trying to save the world rather than save $1 on your next purchase. Since I downloaded the software I have clicked on nearly 20 different banner ads, and shock horror there's no hardsell and throbbing starbursts or type just a powerful targeted message that in most instances I want to find out more, I can't help myself but I know each time I click I'm helping someone else, it's a beautiful thing.