Interactive on the street

Came across this idea from a guy called Chris O'shea such a lovely idea, really simple but truly interactive, look at those everyday people interacting - how many times do you see creative work that agencies say is 'interactive' and in reality no one has the time or for that matter gives a toss?

This is different, simple and interactive and more importantly doesn't take itself too seriously, nice work fella.

Hand from Above from Chris O'Shea on Vimeo.

The art of copy writing isn't dead

I was sent this ad by one of the creative's at Bullseye Digital I thought the art direction was wonderful and as an art director I can't help myself, I look at the art direction and how it is layed out or how the image was cropped, style of illustration etc. I usually read the main headline and then decide if I like or dislike the ad. This ad was different, in that I did something much more and to many people was a dying art; I read the copy, all of it, every last word of it. As you can mostly tell from reading this blog I'm no master when it comes to writing copy but when I read something that tells a story and takes me on that journey I say thank you even if I feel slightly depressed from reading ads like this that I didn't try harder at school.



DDB New Zealand
Creatives:
Toby Talbot (Executive Creative Director)
Mike Davison (Head of Art)
James Tucker (Art Director)
Simon Vicars (Copywriter)

Walk back

Walk back
Originally uploaded by kevin ferry

After the race, time of 1:25 felt good in parts, great day out #bsrf09

Twitter vest for Blackmores

Twitter vest for Blackmores
Originally uploaded by kevin ferry

Here's my vest I'll be wearing on Sunday

SRF_Top

SRF_Top
Originally uploaded by kevin ferry

This is what I'll have printed on my vest while running and live tweeting the Blackmores Half, really excited I better run well and not make an arse off myself can you imagine; had to stop and I've shit my pants, nice

Irish rocket fuel

P8230152
Originally uploaded by kevin ferry

I did the pub2pub this weekend great fun and Paula and Anna had a nice cold Guinness waiting for me at the end.

Usain Bolt Breaks 100m World Record and Hitler Reacts

This made me laugh so much yes I wet myself- what more can I say really