Spot the difference

Now this ad was done about 6 years ago for the Halifax Building Society I remember clearly(he was looking very smug) my then copywriter Kevin Morris (Posh Kev) picking up loads of awards for best copy at many international awards from One Show to Creative Circle so when I was running pass this poster on the Sydney Road I thought the ad was running over here, but alas no it's for the ING and instead of a silver haired old boy we have a ginger haired Scots man in Billy Connelly.

I'm bias but like most things I prefer the original, the gag was new then and the art direction was much cleaner.

MANLY

MANLY
Originally uploaded by kevin ferry

Eveytime I look at this I get a rush of calmness, wonderful how pictures like this can be so powerful.

So funny I had tears in my eyes

I watched this and as I was watching it I was laughing out loud to the point I had tears running down my cheek it then turned to real tears as all to many of us know this is exactly how some clients behave, they ask for everything but have only so much money to spend.

We can all work within tiny budgets if you are a good creative thinker you can get some great work done and to stand out the client has to be brave (Some of my most successful campaigns have been on a tight budget) but the difference between a good client and a bad one; the good client is realistic on what can be achieved and up front on the budget.

Everyone is happy and no tears before bedtime.

Quick question are you finding this is happening more during a recession or are clients more up front about the budget?

From Flickr

KF surf
Originally uploaded by kevin ferry

New from Flickr where you can link your pictures via Flickr to Twitter, smart.

Where do all those ideas come from?

I did a presentation a few months back on how to think about coming up with ideas, it has been viewed and faved by a few people mostly teachers and lecturers for their students, I thought it was worth posting on here for you to have a look, it might kick start your thinking. Relax and enjoy the creative thinking process, think like a child again.

Where ideas come from

View more documents from Kevin Ferry.

Blackmores Showcase

My apologizes for not putting up more posts recently but I've been in training for my Bronze so the blog has looked a bit dusty of late, but here’s something that should blow the cobwebs away and get the old faithful magic marker squeaking with delight.

It’s a showcase of the work Bullseye have produced for Blackmores over the years a lot of the work is fairly recent, but looking at all the work as a montage it clearly demonstrates to me that if you have a good working relationship with your client then you’ll get the results that you and the client set out to achieve- in this instance; strong digital creative work that builds on Blackmores as the #1 health and wellbeing community site in Australia.

Slo Mo My God

HD super slow motion video of big wave surfer Dylan Longbottom in a 12 foot monster barrel the first shots of their kind ever recorded.

Such beauty and as I watched it the piece reminded me about advertising and coming up with ideas, it's all about timing and pure persistence capturing that moment on film to commuicate the idea, visually this is stunning,the camera positioned underwater where you see the surf board cut through the water and that closing frame, wonderful.

Very much like the Guinness surfer ad from AMV - The best things come to those who wait.