SnapTags are rings, with visual information aligned in a pattern of bars and breaks, that tell a reader app what content to pull up. And where the SnapTag is unique is that each tag also has an SMS short code, so people who don’t have smart phones can send and receive text messages that will connect them with a campaign, very smart.
I also love the idea that visually snaptags look so much cleaner and can be branded easily, the ease of use too in my mind could over take the growth of QR codes,as we know all the faffing around to get content from QR codes will always be a barrier for mass market comms, Snaptags could be a much better alternative.
