Ideas- it makes you think

Read brief, read brief again - Go for a run, swim, walk, play monsters with the kids, read brief again, read books and blogs, watch films, watch everyday people going about their everyday lives, sit with the cat, read brief, eat cake and drink coffee. Then I begin to doodle, if I'm relaxed, ideas then flow- I usually start by word mappiing - then doodles - then ideas, then scamps.Read brief, read brief again - Go for a run, swim, walk, play monsters with the kids, read brief again, read books and blogs, watch films, watch everyday people going about their everyday lives, sit with the cat, read brief, eat cake and drink coffee. Then I begin to doodle, if I'm relaxed, ideas then flow- I usually start by word mappiing - then doodles - then ideas, then scamps.

Let's analyse this a bit closer, how about sod off!

I saw this and laughed out loud and then thought about it for a split second as I really didn't want to over analyse it too much as I could have fallen into the same trap but it's so true in advertising land we have all these people who some how complicate and look into every tiny detail - humour sells stuff make me laugh.