The Formula To Writing A Manifesto

I came across this and it shows you the tricks writers use when writing that powerful manifesto.After much crafting and late nights they finally stand in front of a suite of clients as they all turn and stare. He or she pushes play, the film begins with the exact formula as the poster below, same pace, same bullet points with a big final one word headline which is a bit random, it gets them all the time. High-fives as we see grown men with tears rolling down their faces as they hug one another. You take the glory but in your heart you know it’s just not really that creative it's a trick. So why do we all do it? Because it bloody works when it comes to winning pitches. Sad really that it will come down to the 'best' choice of accompanying music and footage.Most clients fall for this trap, but the good ones, pause after seeing this and say; 'Very good internal mood film now show me how that idea comes to life for our audience that they will react in a positive way?' 'How is that going to solve our business problem?' Wise words, maybe we should put that in all our future manifestos? Now that would be creative.