Kraft very much Likey

Now here's a nice simple idea that me likey very much, I like when brands reward people for their interaction it's much warmer and you like the brand even more. Kraft asked fans to “LIKE this post” and told them that they “never know what may happen”. Almost 5,000 took a punt and liked the post and in return Kraft said thank you with the aid of The YellowJackets a capella group. They called it “Likeappella – Mac & cheese likes you back”. The brand posted the video in a follow-up post: “We LOVE it when you LIKE our posts. So we’re showing you some love back with a song personalized for you, our fans.” Nice work Crispin Porter + Bogusky. Like it alot, enough of the like gags.