Smart Phone Smart idea

I had this idea while teaching my youngest how to ride her bike, the thought of how in the event of an accident could I reach the emergency services even quicker. I thought there must be an idea especially with smartphones in geo-location and mobile sensors etc. I then came across this from ICEdot.

ICEdot have recently collaborated with SenseTech LLC to develop an innovative helmet-mounted impact sensor. How it works is it comes as a yellow slim device that resembles a sticker when paired with the ICEdot app on a smart phone, the system is able to detect motion, changes in forces and impacts.

In the event of an impact, the device sends critical data to the app which sounds an alarm and initiates an emergency countdown. Unless the countdown clock is stopped, the app will then notify your emergency contacts and send GPS coordinates of the incident so that appropriate follow up actions can be taken.

A very smart idea and something that could be a lifesaver. The whole project is still in development and like everything I'm sure has some things to iron out but I do hope this idea comes to fruition personally having lost one very good friend in a bike accident and two who were seriously injured in London.

Maybe one day with technology and innovation like this we'll hopefully reduce the number of cyclists been killed on our roads.

Cube laser virtual keyboard

Like this, useful and beautifully designed - all you want as a paying customer.

K.I.S.S

This made me laugh out loud - sometimes in this business we over complicate things, simple and straight to the point, advertising at its best.

Source: designspiration.net via Kevin on Pinterest

What's your point of view?

This is bloody amazing, by using the one point perspective how one of the legends in film makes his films look so stunning and dramatic.

Don't make me laugh, well actually please do.

As marketeers we all know the importance of laughter, how many times have we laughed at an ad or sketch and felt warm towards that product? You have a have a common bond if you share the same sense of humour. You are also most likely to try or buy the product. Marketeers have know this for decades. Below is some interesting facts on laughter.

• Laughter is universal: All humans in all cultures laugh

• Laughter is unconscious: You can’t actually laugh on command — it will be fake laughter if you try to.

• Laughter is for social communication: We rarely laugh when we are alone. We laugh 30 times more often when we are with others.
• Laughter is contagious: We will smile and then start laughing as we hear others laugh.

• Laughter appears early in babies: at about 4 months old

• Laughter is not about humour: Provine studied over 2,000 cases of naturally occurring laughter and most of it did not happen as a result of “humour” such as telling jokes. Most laughter followed statements such as “Hey John, where ya been?” or “Here comes Mary”, or “How did you do on the test?” Laughter after these types of statements bond people together socially. Only 20% of laughter is from jokes.

• We rarely laugh in the middle of a sentence. It is usually at the end.

• Other primate and mammals laugh. There are videos of rats laughing while being tickled.

• Speaking of tickling, laughing seems to have “evolved” from tickling.

• Most laughing occurs by the person who is speaking, not the person who is listening. The person who is speaking laughs twice as much.

• Women laugh more than twice as much as men.

• Laughter denotes social status. The higher up on the hierarchy you are in a group, the less you will laugh.

So the next time you're thinking of your next marketing campaign try not to take yourself to seriously and if your team show you something that isn't funny hold the work aloft and shout out: 'you're 'aving a larf' and set light to the work.

Nike - Find your greatness- great, really great

Don't cover it up

Having three daughters myself this put a shiver down my spine.

YouTube makeup star Lauren Luke, a UK personality with almost half a million subscribers and more than 125 million video views, took a break from her regular tips on covering up in her latest video. The self-taught makeup artist encourages teen girls and women not to hide evidence of domestic abuse in her latest post, “How to look your best the morning after.”

This is such a powerful piece of communication, love how they use a make up tutorial via YT as a way to get their message out there, perfect in every way. Beautifully simple and yet so powerful.
 

Show your support by sharing this video. For help in the UK: Refuge UK and for help in Australia