Vinnie CPR staying alive

I laughed out loud when I saw this viral from The British Heart Foundation, great casting using Vinnie Jones and his two henchmen are wonderful. The writing, performances to the way it is shot is spot on. The choice of sound track from those disco kings the Bee Gees again is a stroke of genius.

One thing as a Surf Life saver is the fact that the BHF did not encourage 2 rescue breaths in between compressions. Apparantly many people felt uncomfortable doing rescue breaths and when they did, they did it wrong (Not the correct head tilt)

Anyway as the motto goes; Whatever it takes' is my view.

What's your thoughts, good education or misleading?

All agencies and marketing directors take note

Top 10 Ways Marketers Waste Money

View more presentations from Darren Woolley

Thanks for Trinty P3 in sharing and @timBuesing for posting

Race against the Tube

Now you all know I'm a running nut and love digital ideas well look at this little puppy, my favourite running shoes Asics, who ever came up with this idea really understands a runners mentality that if something moves, then you have to race it, great idea, race the Tube and mind the gap.

ASICS Tube Race from AnalogFolk on Vimeo.

CNN launches data visualisation tool

CNN launches data visualisation tool


This is really pretty cool. CNN has launched a great Twitter data visualization tool called ‘Ecosphere’ in support of the COP17 climate change conference in Durban, which starts this week.

The site picks up every tweet tagged with the #COP17 hashtag and uses them to stimulate growth in a plant or tree in the Ecosphere that represents a certain topic, such as sustainability.

The Ecosphere constantly listens to the global conversation on Twitter and every new tweet tagged with hashtag #COP17 is brought into the
environment, scanned for keywords and then grouped with similar contributions, connecting input from around the world, and building conversations within the dynamic environment.

It produces a lush 3D environment that allows you to explore, view content up close or zoom out to observe the visualisation as a whole. It is beautifully distracting.

The Ecosphere will culminate in Durban with an installation piece at the COP17 Conference that renders this globe as a 3D holographic image.

Lovely work and it looks stunning

Mirror Mirror

The Magic Mirror [nytlabs.com], developed by The New York Times Research & Development Lab has just been selected as one of Time's "50 Best Inventions" of 2011. It is probably the best gadget to fullfil those urgent craves from the data addicted, during those few moments they cannot reach their smart phones. This is very neat but if you want to know what the weather is like outside surely you'd look out the bloody window:) seriously though this has great potential especially from a health perspective.

At first sight, the mirror looks like any normal plain, reflective surface. However, next to showing one's reflection, this mirror is also able to deliver daily news and weather details while brushing your teeth or combing your hair. It combines a Philips Mirror TV with a Microsoft Kinect camera to allow you to access all sorts of information while admiring your own reflection. For instance, the mirror can check one's daily calendar and social feeds, and displays all sorts of statistics regarding one's health, including historical sleep patterns or walking activity.

The top creative minds in digital, where's Australia?

Read this last night in Adweek a great piece by Gabriel Beltrone who wrote a who's who in the Global village of top digital creative's, and when you read the roll call and see what they have done you can't really argue with it. (Well apart from one in my mind but we won't go there.) But my point; no one was selected from Australia or New Zealand, yes I know other countries were left out too but I'm in Australia so I'm looking at this area. Isn't anyone from this neck of the woods who could challenge this group? If so who would it be and if not, why in your mind do you think that we haven't the talent? Interested to know. Read in full here

CAN YOU GUESS THE CREATIVES FROM JUST THEIR ILLUSTRATIONS?

Doing Good - so good you want to eat

Everyday objects that can be improved on, you just need to be a creative thinker ahhh this is a little idea that has everything that I adore about creativity; beautifully simple and functional, Thank you Gyeongwan Koo who turned a very good idea into an even better one. This idea starts life in your hands just like an ordinary set of chopsticks except it’s tipped with a starch cap hiding a seed. When you’re done with it, stick the starch end down into the ground and watch as new life climbs up your recycled chopstick. This idea is so good I could really eat it,what a tasty idea.