Tuesday, March 1, 2011

My hero


We all needs heros people we look up too, mum and dad are always in there but my one and I have many (Spike Milligan, Martin Luther King, JFK) but one person even when I see an image of him I get a shiver and that's Ali. I saw this and I thought it was such a great piece, below is the background to the project, lovely work.Michael Kalish created this elaborate sculpture that, when viewed from the right angle, looks like Muhammad Ali:

Artist Michael Kalish went big, using 1,300 punching bags, 6.5 miles of stainless steel cable, and 2,500 pounds of aluminum pipe to construct a 22-foot-high installation that took three years to complete.
The idea for the project came to Kalish as he was falling asleep one night in 2008: an array of custom-made, teardrop-shaped speed bags suspended in midair that, from just one vantage point, align themselves like pixels into an image of Ali’s face.
It’s not actually quite done yet. Ali himself will hang the final bag at the unveiling.

Wednesday, February 16, 2011

How would you like your creative Sir?


Saw this and I think it applies to the creative idea process it was done by From Up North

Tuesday, January 18, 2011

Nice work



An installation by chinese photographer and artist yang yongliang, black and white photographs are collaged and piled to mimic cigarette ash. The tip of a huge cigarette sculpture hung vertically in the installation space is revealed upon closer view
to consist of cut and layered images of city skylines. Neat.

Friday, December 24, 2010

USA,USA

Just read a newsletter from blogger about some of their fancy new add on tools two in particular caught my eye the background upload and the fact within the dashboard you can view at glance your traffic I tried it out and was surprised where my traffic was coming from below is the pageviews by the top 4 Countries

United States
818
Australia
352
United Kingdom
73
Russia

Monday, December 20, 2010

Playing soldiers

For someone growing up I loved playing soldiers and I was even going to join the English army when I left school but my dad been Irish had other ideas anyway I love this, this guy is dressed and sprayed green just like your favourite toy soldier

Sunday, December 19, 2010

Christmas Cheer and beer from Zuni


Yes the cases of zuni beer arrived today just in time for Christmas

And the small print on our lager says: A crisp clean refreshing taste that will get your creativity flowing' and thank you to Brewtopia who are the company behind the personalised beer - great service and concept. cheers.

Tuesday, December 14, 2010

Join the crowd or stay as you are




Well, there you have it. I’ve moved from North Sydney to sunny, leafy Stanmore - not much difference apart from the array of delightful food and as the team from Zuni will testify, amazing dumplings.

I’ve been working at Zuni for over a month now and yes it has flown by - the usual agency stuff, pitches, creative reviews, processes, marketing, our website, blog, twitter and some client work thrown in there too and like any agencies, especially a new fresh out of the wrapper one like Zuni, this has been amplified ten fold.

But here’s were it gets very interesting, imagine as a creative director you didn’t have a team! Blind panic, no team! Yes no team as in physically any teams sitting in the office. No flashguns, creative teams, writers’, techy geeks and all the usual freaks you have in traditional digital agencies.

What if your ‘team’ was a collection of people handpicked who came from all over the world and they were experts within their discipline? Your job was to facilitate and guide the creative process. Yes that’s what CD’s are suppose to do but when you have the ‘team’ operating not just out of Australia but from all over the world, it puts a new perspective on it.

Exciting but bloody scary and from someone who came from a traditional above the line agencies through to traditional digital agencies with internal teams this is a totally new approach in managing a creative floor and yes in tweet world, many digital agencies who were the new guns in town are now seen as traditional agencies - how ironic.

To be honest I was spooked and something that really did rattle me around crowd sourcing was the quality of work and the perception from clients and agencies as a cheap way to get ideas, that’s something I really didn’t want to be a part of, thankfully nor does Zuni.

At Zuni we have been working to refine our platform and how we crowd source our work from a cost and bounty perspective to groups.

Some Zunified crowd sourcing approaches we are looking at:

We have a team here at Zuni with a tremendous amount of experience in their field. As a team we will review and hand select our own crowd - we will invite people we rate and have worked with in the past - encourage them to invite others – with a view to pay a fee for recommendations.

By crowd sourcing our groups into ‘clusters’ with grades and rates from creative concept thinkers, designers, technology, film directors, illustrators, graphic designers &, writers etc., will make the search process easier and more streamlined.

Allow a project to pay in phases rather than one idea with one final bounty payment., by breaking it down into phases throughout the delivery process we feel the work will be stronger as you have a specialist working at that particular phase.

Keep the crowd open at the start as ‘amateurs can bring surprises’ and filter towards the end of the process.
We will grow and reinvest in our crowd – by collating the best work that didn’t get made for one reason or another – and make it - all creative’s worth their salt want their work made. That way we’ll keep the quality and have the best people onboard.

Encourage your crowd to participate and review and over time facilitate meet ups, even hold events in different parts of the world.

Yes it’s different but the world is changing and many people are finding this approach a really effective way in working and in time this could become the normal way in working especially in the communications industry.

I would love to hear your thoughts or if you are interested in becoming part of Zuni’s crowd sourcing team then let me know via email: kevin.ferry@zuni.com.au or on twitter @kevinferry, and who knows you could be doing some great work and get paid well for your efforts