Happy Valentine's Day

Sex and animals you can't go wrong really.Client: Wellington Zoos

Icons come to life

I came across this which I just had to share, I love the concept of when something that is so recognizable and iconic as a pedestrian sign ‘man or woman’ comes to life. This project was created by New York artist and costume designer Yvette Helin called the Pedestrian Project which consists of performers wearing entirely black custom- made costumes they’re then put in everyday real situations like shopping or waiting for a bus, the fact they are real and on the street they have a very surreal feel about them, a great simple idea that has a lot of impact. I always knew growing up those signs were watching me as I crossed the road.

Therapy blogging

Yes I think that’s what it is or could it be more, ‘venting your spleen?’ I’ve noticed so many creative’s out in blog-sphere who are really not happy bunnies, moaning about clients, doing ‘shit work’ there’s open warfare between ATL and BTL yes more adland acronyms but for those who don’t know it means: ‘Above The Line’ and ‘Below The Line’ the first been TV and the latter been all the crap that gets shoved through your door (Where digital sits I’m not sure but most of the digital creative guys and gals are commenting on how sad it is to hear about Steve Jobs health but apart from that everything else is so wonderful in TwitterLand.

But reading some of these blogs I do reckon it’s a great way to let of steam and get like minded creative people to agree and fuel the fire that’s raging in their heads, I suppose it's better than the old fashion way of smacking the suit. (Is there an online game for 'Smack the suit' who doesn't sell an idea?) oh it’s so wonderful that we are all sharing the love apart from the ATL and BTL mob but look at what Crispin Porter have gone and done, 'Dump 10 of your mates from Facebook for a BK Whopper', even they’re trying to get the digital scene to turn nasty, right who wants a fight?

AIMIA finalist

I find it amazing what can happen in a day, the up's and down's of modern life, it's a bit like running in Sydney, I've just found out that work we did at Bullseye has been shortlisted at AMIA which is great news the bad news for me is; I had my mountain bike stolen this morning. So it looks like I'll be doing a few my Blackmores challenges on my feet rather than on the bike for a while. I was also at a cracking conference over the last two day's with the Bullseye team which was hosted by Bruce Rasmussen but more on that later.

Marketing tricks

We all know the marketing tricks as marketing directors and advertising agencies but in this day and age so does our customers! for some marketeers this can be a good thing for others it's definitely a bad thing. A casing in point; in this weekend’s news I read Coles getting in hot water on their ‘tick’ for their ‘Smart Buy’ campaign you'll notice if you shop in Coles they have this plastered all over their own label brands, no bad thing you may say but their products are bad as in full of rubbish, their 'tick' mirrored the tick of approval from The Heart Foundation, so in effect giving the impression its product was improved by the Heart Foundation, sneaky and look at the backlash Coles are now getting from health groups and their customers, maybe the campaign should now be called ‘Not a Smart Move’ campaign?

Which gets me onto cars, the principles remain the same, here’s a product truth I’ve found as a customer visiting the microsite from Toyota Yaris 'It’s clever enough to be almost anything' is the line well not quite, your site is broken!! the interior tab freezes each time I roll over so what does that say to me about the car?

Over promising or not fulfilling your level of service after you’ve bought the car or looking for a car, is something that as a customer can really make you angry and now with the digital channel you can vent that anger via FaceBook and Co.
Product truths in advertising which is executed in a creative way that really hammers home the message is still the key, take for instance a campaign I did for VW in the UK:
They built their customer loyalty around ‘Reliability’ I knew this truth from working on the account and I owed one.
I knew it was reliable from starting first time in those cold winter nights and their customer service was exceptional (They once gave my then girlfriend a spare VW while her old Ford Escort was getting repaired).
So I was never disappointed and guess what? the following year I had two VW’s, a new one for the wife and with me still driving the same reliable VW.
One thing can be guaranteed as a customer I won't be buying a Toyota Yaris or shopping in Coles if that's their customer experience.

Social games

Games they're all the rage and not only for fat kids sitting in front of computers they've now games out there for fat adults sitting in front of computers all day, (why they can't get out and play real golf to get fit is beyond me) but these types of games have become very addictive and even have a cult following among players, my personal favourite is the brain teasers.

Australian Sport's Commission Viral

The brief from the Australian Sport's Commission was to draw attention to the talent ID program which they set up to attract the next Australian Olympic champion for London 2012, get us noticed and get the message out there was the brief to us at Bullseye, one thing, when I looked at this brief and I knew that our audience was so competitive that beating the 'Poms' in their own back yard was to good to pass by. How do you reach and engage with this cycical group of 15 to 25 year old Aussies? Answer, get a Pom to have a go at them? In coming up with the idea I asked myself; 'was there a way that I could push the idea further?

For one I made sure the actor was English and my aim was to have his accent slightly out, all chavved up,I KNEW this would create a response back home, responses like: 'Them Aussies can't tell the difference between a Londoner and Northener', for me that was perfect, as the viral kept spreading, below is some PR, good or bad, I couldn't care less, it did its job, just on the video on the ASC site it had 400,000 hits within in a week!! and it's still rising (That doesn't include any uploads on the various YouTube sites and all the press coverage.
Below is just some of the press coverage, it even made the Sun Newspaper!

At the end of the day if the ASC get some Aussie kid come through the program that picks up an Olympic Gold medal in Straford, East London where I spent many an hour on a Sunday skateboarding in the late 70's,I'll be chuffed.

Australia Press Coverage

Marketing Mag

Livenews

Sydney Morning Herald

Sydney Morning Herald (2)
Sydney Morning Herald (3)

Adnews (subscribers only)
Brisbane Times

Canberra Times
UK Press

The Times
The Sun

The Telegraph

The Independant
London Paper
And various other places
MySpace - ausports

Australian Sports Commission Viral | Digital Possibilities

Australia : Let’s rip the brits to bits - Page 3 - General Discussion - Digital Spy Forums Lets rip the Brits to bits in 2012 - All Games
“Lets rip the Brits to bits in 2012″ // Current
Australia encourages athletes to ‘Rip the Brits to bits’ in Olympic ad campaign - Brand Republic News - Brand Republic
Champions365 - The Complete Sports Portal
Australian Sports Commission’s talent search for London 2012
Hire a hoodie: Australia v Team GB | News | guardian.co.uk
Let’s rip those Brits to bits is Australian Olympic ad campaign messaeg - Times Online
Digg - Aussie ads leave Brits insulted
LinkSwarm.com
Top 30 Social Bookmarking Sites | eBizMBA
Aussie ads leave Brits insulted - World - smh.com.au