How lovely is this? This interaction is so fluid and with this tech you can see the potential from a creative perspective for brands either in-store or at a PR event.
Thursday, March 12, 2020
Interactive tech gaming
Monday, March 9, 2020
Tuesday, March 3, 2020
The Pain Creatives Constantly Feel
This is a little gem of a video by Ze Frank who dryly asks many questions about our creativity or lack of it. It's long but try to watch till the end as it's beautifully written and his observation on how creative people feel and think on a daily basis is spot-on. In parts it made me feel uncomfortable as the thinking creative side of our brains taunts us and if we don't feed this curious part of our brain, it throws its toys out of its pram and when you call on it; nothing is forthcoming. Creativity is a blessing for us but also in equal measure a curse. I wouldn't have it any other way. Just go with the flow my creative brothers and sisters.
Wednesday, January 22, 2020
100% Flaming savage
Any social media folks out there look at what Burger King are doing - love their response and the tone of voice- cheeky and so right for their target audience. #hatTip
Labels:
Burger King,
creative,
hatTip,
idea.,
media,
social,
social media
Thursday, October 31, 2019
Drinking Horror Story This Halloween
Don't let Halloween haunt you forever.
Budweiser and DAVID Miami worked with real people arrested for irresponsible drinking, turning their mugshots into reminders that drink driving can easily turn into a horror show. Be warned.
Friday, October 11, 2019
Unbelievable in this day and age.
This was aired on my Facebook feed from a female colleague bemoaning in this day and age this type of work is been produced. It’s shocking really and when you work in the industry you feel quite embarrassed even when you had thankfully nothing to do it with it.
As I’m in the industry I also know that ‘creative’ work and I use the term loosely here, has to go various rounds of sign off, from internal sketches and finally mock ups to present back to a team of marketing directors. SO at what stage did anyone question this headline: ”You look like you would fancy a 50 year old..’ In an industry I know from colleagues at various agencies the sly bullying and ageism is rife in our industry. This type of work just encourages that behaviour further.
I also noticed today the new Campaign Faces to watch what was so refreshing was the vast majority were female, so change is happening I just hope that the change will also come when it comes to hiring mature and experienced talent. How refreshing would it be when the day comes when you have a creative team one in their 20’s and one in their 70’s in a top ad agency. - now that’s something that I would raise a drink to. Time for change let’s as creative’s not encourage work like this if we want to attract the best talent into the industry.
Labels:
advertising,
ageism,
business,
creative,
equality,
gender,
ideas,
management,
marketing,
teaching
Thursday, August 22, 2019
Blah Blah Bollocks
Thursday Thought: Filling in the blanks with a formulaic approach in writing creative briefs produces
formulaic creative solutions. We need to think and dig deeper into out clients needs beyond marketing jargon. (The solution might not even be an advertising campaign). Think differently and make a real difference.
Labels:
advertising,
business,
creative,
ideas,
marketing
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