Award

I've won Cannes, D&AD's and everything in-between but nothing beats this. So chuffed in recieving this as recognition for one of the people who is fighting for more diversity and inclusion within the work place. Thank you Flutter and all my colleagues who awarded me this honour and a #HatTip to those who have stepped up to the plate and took on the challenge to get greater equality within the work place. Once again, thank you.

London Smiling Again

Got in my grill

The Lil Jif Project | TVC animation from motif on Vimeo.

Taking shortcuts with business risk assessment.

Extremely effective warmup 😂 #Olympics #Tokyo2020 #tuesdaymotivations pic.twitter.com/4887wWpA79

— Evan Kirstel the $B2B Techfluencer (@EvanKirstel) July 27, 2021

Dad brings home his work. Delightful

Sick Beats

When you see so much work throughout your career and as a Creative Director you see a lot - the good, the bad and the dam right ugly and then, a couple fall out of the bucket that come under the title; 'fuck me that is so bloody brilliant, oh my God what a fucking brilliant idea' title. 

Kids with cystic fibrosis have to go through a daily chore of airway-clearance therapy, it's not nice to say the least. 

So some smart people have created Sick Beats which is the world's first music-powered airway clearance vest. The prototype, a redesign of Woojer's consumer vest, syncs with a smartphone to pull therapeutic 40Hz frequencies from music and send them to the chest. Which helps clears the patients lungs of mucus. Bloody amazing.

Rightly it won awards but if I was the creative who came up with this idea, would I care it won? Not really but seeing the joy on the little girl's face after her treatment through Sick Beats, now that's worth its weight in gold. #hatTip team at Woojer and Area 23 FCB 

Neymar and Pokerstars shaking up poker

New office pool

Had the chance to go back to the office and collect some mouldy running shoes that had been left in my draw since lockdown suffice to say it wasn't pretty but hey I did get a chance to look at the new office across the road and look at the new pool, now that is a cracker.

 

#InternationalWomensDay

For all the women out there #InternationalWomensDay 

I'm drawn to Heinz

How about this for brand recall? To be fair it’s a bit like Hoover. Top draw work though from Heinz.This is also another great example of true 360’ thinking. Love the fact they also used the research as part of the actual campaign output.