Marketing Murmur

I was chatting to a colleague the other day and we talking about our favourite ads of all-time I casually rattled of a couple of mine and sh...

I love ideas as in creative ideas that are playful with the written word or art directed in a way that captures your eye. (Ideally both of t...

This was aired on my Facebook feed from a female colleague bemoaning in this day and age this type of work is been produced. It’s shocking ...

Thursday Thought: Filling in the blanks with a formulaic approach in writing creative briefs produces formulaic creative solutions. We need...

I came across this and it shows you the tricks writers use when writing that powerful manifesto.After much crafting and late nights they fin...

Came across this belter this morning and I had to share. Yes yes I know you could write this script for any beer brand and my response wou...

This is #MarketingMurmur 6 vodcast, Some views on the #Shesays event I attended at Karmarama the other night. Hearing the panels horror st...

Marketing Murmur on diversity in our industry and that comment from Justin Tidall

Funny thing I noticed recently, and it's this; our industry is now changing not by the year or week it's changing by the day,a quick...

Towards the end of last year, Kraft decided to renove all articial flavours, perservatives and dyes from its popular Macaroni and Cheese pr...

Yes indeed many great creative minds are like this, it's not by choice it's just the way our brains are wired. But what sets creati...

If anyone ever asks you what's the difference between brand centric and customer centric? Then this visual sums it up, genius

I have worked at various digital campaigns from finance to fashion brands and have always looked at how best to optimize the performance...

This is a lovely piece from Goodby Sliverstein, highlights how you track your ROI when it comes to display, how many marketing managers rea...

Says it all; wonderful copywriting, someone understands their audience perfectly -mixed with wit and skilful writing.

Now here is a piece of content from L'Oreal , where they avoid the run of the mill model and plump for a less conventional model AKA ...