Wednesday, April 13, 2016

Facebook Likey

Some developments from Facebook conference pow wow here's some top line updates great news for marketeers. Live API: Facebook Live has been incredibly successful, and now we’re opening up our API so developers can design even more ways for people and publishers to interact and share in real time on Facebook. Bots for Messenger: As part of the new Messenger Platform, bots can provide anything from automated subscription content like weather and traffic updates, to customized communications like receipts, shipping notifications, and live automated messages — all by interacting directly with the people who want to get them. The Messenger Send / Receive API will support not only sending and receiving text, but also images and interactive rich bubbles containing multiple calls-to-action. Facebook Surround 360: We’ve designed and built a 3D-360 camera system called Facebook 360 that produces sharp, truly spherical footage in 3D. The system includes stitching technology that seamlessly marries the video from 17 cameras, vastly reducing post-production effort and time. We’ll be making the design specs and stitching code available on GitHub this summer. Profile Expression Kit: People can now use third-party apps to create fun and personality-infused profile videos with just a few taps. The closed beta kicks off today with support for six apps: Boomerang by Instagram, Lollicam, BeautyPlus, Cinemagraph Pro by Flixel, Lollicam, MSQRD, and Vine. Free Basics Simulator & Demographic Insights: It’s now easier for developers to build for Free Basics with the Free Basics Simulator, which lets them see how their service will appear in the product, and Demographic Insights, which helps them better understand the types of people using their services. Account Kit: Account Kit gives people the choice to log into new apps with just their phone number or email address, helping developers grow their apps to new audiences. Facebook Analytics for Apps updates: More than 450,000 unique apps already use this product to understand, reach, and expand their audiences, and we’re now introducing more features to help developers and marketers grow their businesses with deeper audience insights, and push and in-app notifications (beta). Quote Sharing: Quote Sharing is new way for people to easily share quotes they find around the web or in apps with their Facebook friends. Save Button: The Save Button lets people save interesting articles, products, videos, and more from around the web into their Saved folder on Facebook, where they can easily access it later from any device. I very much likey

Tuesday, April 12, 2016

Innovation and creativity all under one house

Lovely piece here from HAKUHODO Kettle Tokyo, in the fact they took a simple obvious idea for moving house and did something completely left-field - a very sweet and powerful eco-social experiment. Tapping into something that people care about and turned it on its head. With the behind the scene builds which puts it all into context this makes for a very watchable piece of content, that's so good on all fronts. Hat tip. I wish I done.

Wednesday, March 9, 2016

Good morning beautiful people, Don't worry about the rain - people either run from getting wet or there's people who feel the rain - anyway this was very interesting; interesting in that yet again online meets offline - neat simple idea - that harnessing something that is as old as Keith Richards - the pin badge - what is also interesting my 16 yr old daughter sent me the link from Kickstarter - times are changing - this generation will be the next marketing directors, CEO's CCO etc. They don't see digital and an offline experience - they just see an experience - enjoy your day and think positive creative thoughts https://www.kickstarter.com/projects/pinscollective/pins-collective

Tuesday, January 19, 2016

Power of Instagram

This made me laugh - thanks Kevin Morris for sharing, amazing in that we all get it, and it goes to show the power of social media and our addiction to our mobile phones - sharing experiences through the lens of your phone.

Wednesday, September 2, 2015

Breakfast hacks for the kids

Here's a cute little social content idea - We asked ourselves; 'Are our Tip & Sip bowls the ultimate breakfast invention?' We asked Dominic Wilcox a wacky inventor to put it to the test and asked him to create even more fun ways to get the kids to eat their breakfast #BreakfastHacks - with my little troop going back to school today - I reckon the cranehead is the one in my household.