Sport tech tracking clothing

As with all fitness nuts - we love data, obsessed with our performance and to see where you can make even minor adjustments in your training, there's a plethora of gadgets from Nike Fuel Band to a whole host of running apps. But more recently more and more start up companies are looking at ways of incorporating tracking technology into our clothing, still at early stages but here are two examples that I found that interests me; one is called Athos The Athos workout gear has sensors throughout that pick up on muscle exertion from the chest, shoulders, arms, back, quads, hamstrings and glutes, plus heart rate and breathing. The module insert transmits that info over Bluetooth to iPhones and iPads pretty cool and useful for fitness freaks, one slight snag is the price, still pretty heavy but I'm sure over time will come down. The other one I like which is less 'wearable' but more of an attachment almost like a cufflink is a Kickstarter project for a company called Notch currently they are aiming to produce $50 sensors with snap-on mounts, along with athletic and street clothing to hold it. So far, the campaign has raised $10,000 of its $100,000 goal. So they have the price nailed, not as tech advanced as Athos clothing, but as always there's a balance to be struck, in cost over utility. I would out of the two put my money on Athos to win this tech clothing race. Watch this space

Keep up with an elite Marathon runner

Ever wondered how long you could keep up the same pace as an elite Marathon runner? Well wonder no more, one of my favourite brands #Asics puts you through your paces with the Asics Treadmill Challenge.

Fav work to date

I love this solves so many problems on so many levels. So, what do we get when we buy a smartphone? Large touchscreen, OS with many apps on it, eventually a camera and a battery that have to be recharged every day or two. And, as we stated above, in a year or two arrives “better”, improved version, so you might be seduced to throw away your old smartphone and buy the latest one. But what if… your smartphone is fully customizable and you’re able to choose which component to upgrade or replace a broken component? Such concept called Phoneblok, I salute the inventors Dave Hakken

Click, click, click

This is a lovely piece from Goodby Sliverstein, highlights how you track your ROI when it comes to display, how many marketing managers really know how well their comms are doing.

ADOBE "CLICK BABY CLICK" from Isaiah Seret on Vimeo.

StoryScaping

Doodle Project

THE DOODLE PROJECT from podoboo on Vimeo.

Copywriting at its best

Says it all; wonderful copywriting, someone understands their audience perfectly -mixed with wit and skilful writing.