Solidarités International et BDDP Unlimited veulent faire couler de l'encre from ici Barbès on Vimeo.
I came across this on my feed and as I started to watch this film I was immediately transfixed. The choice of music really set the scene and the pace of the film was spot on in telling the harrowing story of millions of children who die each year drinking dirty water. Very sad to watch as it unfolded but at the same time watching the art direction coming to life was something else. Award-winning art direction in my view but more importantly it was a very clever way to dramatise the story and draw attention in spreading the word, and hopefully for all of us to give aid to Solidarites International
Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts
Sunday, April 20, 2014
Thursday, March 20, 2014
Teachers Pet
Well well, look who's teacher's pet SapientNitro's end of year report - great effort from the whole team within the offices, till next year.
Labels:
brand,
company,
connected,
creative,
digital,
global,
industry,
innovation,
London,
marketing,
PR,
sapient,
sapientNitro,
storyscaping
Saturday, January 25, 2014
Best Conversion Rate by colour
I have worked at various digital campaigns from finance to fashion brands and have always looked at how best to optimize the performance of the campaign. One thing I have learned is that you never stop learning and tweaking. Take this infographic from Quicksprount around the use of colour, amazing how one change of the CTA (Call To Action) button from say green to red can make all the difference in the success of a campaign.
I did a similar test for a campaign for one of the big banks in Australia 2 years ago - I was told time and time again that a green CTA gets higher click throughs - I asked where's the prove? No one had real concrete stats, just an assumption- as in; 'green is the colour for go!! an action colour some would say' Well, I said let's put it to the test, the outcome; red won hands down. It was one of the most successful campaigns the bank had ever ran.
Now I know what some marketing directors are thinking, 'I'll apply the colour red to all my CTA's' well, that would be a mistake, and here's why; trends change, people's behaviour change on what gets an interaction. So next time you run a campaign, look at reference like this infographic but always test and learn along the way. Some more info here
Labels:
advertising,
Australia,
business,
CEO,
clicks,
color,
colour,
conversion,
CTA,
digital,
infographic.,
marketing,
optimize,
optimized,
quicksprount,
stats,
trends
Friday, January 3, 2014
Real people in ads please
Unknown Germany artist pasted photoshop toolbar on fashion posters for H&M - Genius - real people in real life I say
You're a senstive soul.
Interesting visual social experiment conducted on a group of people around their emotions, visually very insightful especially when you show it as a heat map of their body. The two that really stood out was sadness and happiness they couldn’t be poles apart, when you look at happiness it is the only emotion to show an increase in sensation pretty much across the body while the only one to show no increase in sensation anywhere is depression. So next time you are feeling blue or you say; overall I'm pretty happy, you might have described it to a tee. Happy NY
Here's the full story and links
Google - an amazing story
This has been around for a while but if you haven't seen it - it is a cracker - just watch the film unfold, great story, great spot. Hat tip Google.
Labels:
content,
emotional.,
film,
Google,
idea,
marketing,
Story,
storyscaping,
storytelling,
TV
Friday, December 20, 2013
Skate Ballet
Love this as always when you get one thing and pair with something completely unconnected - you create something pretty special, this dude can pull some tricks. Nicely shot too, great storytelling.
Sunday, November 10, 2013
Keep up with an elite Marathon runner
Ever wondered how long you could keep up the same pace as an elite Marathon runner? Well wonder no more, one of my favourite brands #Asics puts you through your paces with the Asics Treadmill Challenge.
Friday, August 23, 2013
Copywriting at its best
Says it all; wonderful copywriting, someone understands their audience perfectly -mixed with wit and skilful writing.
Labels:
advertising,
business,
copywriting,
idea,
marketing,
pub,
sign
Thursday, March 14, 2013
Twitter Blueprint - The Perfect Tweet
Infographic via @gordonmacmillan
Labels:
copywriting,
digital,
infographic,
marketing,
media,
social,
tips,
tweet,
twitter
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